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Privacy Policy


Our Privacy Policy is in accordance with and based on the European Union regulation General Data Protection Regulation (GDPR) (EU) 2016/679.

We at N.B.M. Beyene AB, a company organized under the laws of Sweden, (“we”, “us” or “our”) always do our outmost to respect and protect your privacy. With this in mind, we want to be as transparent as possible with what information we collect, use, store and protect as well as how we collect, use, store and protect your personal information.

Please, take your time to read and familiarize yourself with our Privacy Policy and our Terms & Condition. If any questions come to mind, you can always reach out to our customer service at for further clarification and more information. 



What personal information do we collect:

We collect the personal information (data) to offer a safe, secure and reliable service for all our customers. This include screening our orders for potential risk or fraud, in order to provide a safe, secure and reliable shopping experience for all parties.


1) When you make a purchase:

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your full name, shipping address, billing address, phone number and email address. These personal information, helps us complete your purchase.

Purpose – To be able to deliver ordered product/service, for the secure handling of payment, exchanges and returns.


2) When you are visiting/browsing our website:

When you browse our website, we also automatically receive your computer’s internet protocol (IP) address to provide us with information that helps us learn about your browser and operating system. To be very clear, this is not in linked to any personal information.

Purpose – To expand, improve, uphold, cultivate and protect our website, business and services.


3) Signing up for Newsletter and/or re-stock Notification:

When you sign up to receive our newsletters and/or to be notified when your size is back in stock, we collect the personal information you give us, such as e-mail address.

Purpose – To keep you informed of news, updates, events, campaigns, discounts, gifts, re-stocks and other marketing information related to our business.


4) When you contact us for Customer service:

When you request Customer service and support via e-mail, telephone and social media, we may collect the personal information to be able to assist you with the relevant matter.

Purpose – To be able to give you the best possible customer service!


Who can access your personal data:

In general, we will only disclose your information to trusted third party providers in the extent that is necessary to fulfill our obligations to you as a customer. Such as, we may transfer personal information (your shipping address) to a shipping company (a third party of ours) in order to fulfill your shipment/delivery. By standard, our third-party providers will only receive your information to the extent necessary to allow them to perform the services they provide.

However, certain third-party service providers, such as payment gateways (who handle your payments) and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. We do recommend that you read their privacy policies, so you can understand the way your personal information will be handled by these third-party providers.

Keep in mind that certain providers may operate from or have operations that are located a different jurisdiction than either you or us. So, if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that third-party provider performing the service is located.


Website and store

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:



When you provide us with your personal data (information) to complete a transaction, verify your credit card, place an order, arrange for a delivery, exchange or return a purchase, we imply that you give consent to us for collecting and using this data for that specific reason only.

When you provide your personal data for a secondary reason such as signing up for our newsletters or in contact with our customer service team, we imply that you give consent for collecting and using this data for that specific reason only.

Additionally, please note that your data will be transferred outside of Europe, including to Canada and the United States.


Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


Your right to withdraw your consent

If you have provided us with your consent to handle, process your personal information, you have the right to withdraw your consent of all or any personal information handled and/or processed by us at any time. Keep in mind that for all completed orders/transactions, we will keep the necessary (partly or in full) personal information for bookkeeping purposes which is under applicable mandatory law such as accounting laws.



If required by law or if you have violated our Terms & Conditions or acted in an unlawful and or fraudulent manner, we may disclose your personal information as necessary. In sum, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.



We employ appropriate technical and organizational security measures to help protect your personal data against loss and to guard against access by unauthorized persons.

We will use reasonable precautions and follow industry best practices, to protect your personal information and make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

We regularly review our security policies and procedures to ensure our systems are secure and protected.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:


N.B.M. Beyene AB

Vålbergavägen 125

175 69 Järfälla


News & Updates

Size Guide

To measure your foot size we recommend you to follow these steps:

  1. Place a clean sheet of paper on the floor, preferably against a wall.
  2. Place your bare foot on this sheet of paper with your heel against the wall.
  3. Use a pen/pencil to put a mark on the sheet of paper where your foot ends at the front (infront of your furthest toe). If the sheet of paper is not against a wall, we recommend that you to put a mark on the sheet of paper behind your heel as well.
  4. Repeat this process for both of your feet as the length of both feet may differ.
  5. Measure the length of the marking to the end of the sheet of the paper. If you placed two markings (one infront of your toes and the other behind your heel), measure the length between these two points.
  6. Use the measurement of your longest foot to find your recommended size in the chart below.

Example: If the measurement of your longest foot is between 27.6 cm (10.8 inches) and 28.1 cm (11.1 inches). We recommend the male size 42 EU (9 US / 8.5 UK), as the length of your foot exceeds the length measurement of size 41 EU (8 US / 7.5 UK) and is closest to size 42 EU.

 *You can always contact us either by e-mail or by phone for a size recommendation.

Size conversion chart:

Male sizes (below):

Length of foot (CM) Length of foot (Inch) Shoe size (EU)  Shoe Size (US Men) Shoe Size (UK)
24 cm 9.5 in 36 5 4.5
24.5 cm 9.7 in 37 5.5 5
25.5 cm 10 in 38 6 5.5
26 cm 10.2 in 39 6.5 6
26.5 cm 10.4 in 40 7 6.5
27.5 cm 10.8 in 41 8 7.5
28.1 cm 11.1 in 42 9 8.5
28.7 cm 11. 3 in 43 10 9.5
29.4 cm 11.6 in 44 11 10.5
30 cm 11.8 in 45 12 11.5
30.6 cm 12.1 in 46 13 12.5


Female sizes (below):

Length of foot (CM) Length of foot (Inch) Shoe size (EU)  Shoe Size (US Women) Shoe Size (UK)
24 cm 9.5 in 36 6 4
24.5 cm 9.7 in 37 7 4.5
25.5 cm 10 in 38 7.5 5
26 cm 10.2 in 39 8 5.5
26.5 cm 10.4 in 40 8.5 6.5
27.5 cm 10.8 in 41 9 7.5
28.1 cm 11.1 in 42 9.5 8.5


*This size guide only applies to our collections and is to be regarded as a recommendation and not something certain. Each individual foot is unique in shape, length and width whereupon it is not possible to give an exact perfect size guide that is individually adapted to each and everyone.